Ramdev's Patanjali Ayurved Ltd has been served notice by the government for violating food safety norms in manufacturing atta noodles
In many respects, Ramdev is also among the busiest FMCG brand ambassadors.
Baba Ramdev's Patanjali Ayurveda will launch its instant noodles next week at a price of Rs 15.
Patanjali, however, strongly denied FSSAI's claims and insisted that it has licence for Pasta, under which noodles falls, as per the regulator's classification.
Action will be taken as per the rules if any serious defect is detected in Patanjali's products.
Yoga guru Baba Ramdev on Saturday put up a brave face, saying it has not flouted any FSSAI norms.
According to analysts, winning back consumers' trust in instant noodles won't be easy for any player.
Dabur has launched 44 products during the year.
'Maggi noodles belong to the consumers.'
Taking advantage of the absence of Nestl's Maggi noodles, Patanjali launched its own atta noodles last month.
This time food regulators found excess presence of ash content in Maggi
Intensifying competition and possibility of further legal action to test expectations of recovery.
Maggi's reach is now close to some three million outlets.
Baba Ramdev may be controversy's child, yet he has a fan following not just in India, but almost all over the world. Sanjeev Nayyar recounts why he is fida about Patanjali products.
